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Deep Cleansing Face Mask with Japanese Charcoal

This creamy, deep-cleansing mask works like a mighty magnet to help purify pores from deep impurities such as excess oil, dirt and pollution – for visibly clearer skin that looks and feels clean, refreshed and comfortable!

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​KEY FEATURES 

  • Deeply cleanses, purifies and refreshes skin

  • Draws out deep impurities from skin and pores

  • Immediately reduces skin oiliness

  • Leaves skin looking clear, refreshed and revitalized 

Cream-jar.jpg

SENSORY PROFILE

Format: Liquid Foundation

Texture: Buildable, from medium to full coverage

Suited to: All skin types

Finish: Natural and dewy

KEY INGREDIENTS

  • PreBiotic Serum, originating from the marine ecosystem, that works to xxxx

  • Natural Lotus Flower Extract, to xxxxxx

FORMULA SPECIFICS 

  • GMO free

  • No animal testing

USAGE 

  • Step 1 – Fully cleanse and dry your skin before application.

  • Step 2 - Dot a pea-sized amount of product across your cheeks, forehead, nose and chin.

  • Step 3 – Using clean fingers tips, gently massage the foundation across your skin until your complexion looks even, balanced and feels serum-soft and supple to the touch.

  • Step 4 – Repeat targeting areas of concern for even higher coverage.

TESTING OVERVIEW

  • Safety tested on healthy human volunteers

  • Performance tested xxxxx (WIP)

CONSUMER FEEDBACK 

​“I love this product because xxx”
“ Feels like xxxxxx on my skin”

PRODUCT EXPERIENCE
Format:  Dark charcoal clay mask
Texture:  Easy to spread clay
Skin Concern:  Visible pores
Suitable for:  Normal to combination and oily skin. Not suitable for sensitive skin

WHAT'S IN IT

  • BinCho Tan Charcoal (备长炭) is extracted from the Ubame Oak, a very hard wood growing in Japan, and is solely sourced from charcoal makers who use a sustainable traditional selective cutting method. This charcoal has a very high adsorption power, meaning it can attract and trap impurities - such as excess sebum, dirt and pollution - from the surface of the skin like a magnet

  • Salicylic Acid is a Beta Hydroxy Acid (BHA) and exfoliates and smooths by clearing your skin of dead cells. Being oil soluble means Salicylic Acid can reach inside the pore, cutting through the sebum (oil) and clear away pore clogging debris that can cause blemishes to develop. May cause a slight tingling/stinging sensation after application. Discontinue use if irritation occurs.

  • Saponosides, astringent agents from White Nettle, help contract skin pores and rebalance oily, imperfection-prone skin. It is known for its skin nutrient properites 

​WHY WE LOVE IT 

  • Satisfying the European Safety Standards

  • No GMO

  • Not tested on animals

  • Halal compliant

​HOW TO USE 

  1. Use once or twice per week, to prepare your skin for your daily skin care regime. Combine with an exfoliating scrub for the optimal result 

  2. Using fingers or a spatula, apply an even layer of the mask to dry skin. Avoid the eye area, hairline, eyebrows and lips. Leave on for up to 10 minutes before rinsing off with warm water

  3. Tip: Never let your clay mask dry completely. If it does, the skin underneath dries out as well

​REAL RESULTS

  • Dermatologically tested 

  • Consumer tested in China, on a panel of users with self-assessed combination- to oily skin, aged 20-55

  • Safety tested on healthy human volunteers, in independent laboratories

​WHAT PEOPLE SAY

  • "Skin looks less oily and pores look smaller, instantly"

  • "My skin feels deeply cleansed and purified"

  • "My skin feels comfortable" 

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